A Musical Novel Experiment

“The greatest part of a writer’s time is spent in reading, in order to write; a man will turn over half a library to make one book.” — Samuel Johnson My first novel, The Experiment, is now published. It represents a lifetime of … Continue reading

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Apple and Adobe: What Would Mr. Natural Say?

Anacharsis, one of Greek mythology’s Seven Wise Men, warned people that the market is “the place set apart where men may deceive each other.” I would add the hyperbole, as in the statements of the press and bloggers, is a chief weapon for deception.

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Apple, Adobe, Twitter: Are We Slapped Yet?

You’ve probably read how Apple slaps developers in the face, Twitter slaps developers in the face, and Adobe slaps intelligent humans in the face. These are all tempests in teapots.

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The iPad Magic Market Ride

Apple’s magic carpet ride takes off with 125 million credit card accounts in the iTunes Store and App Store, and 75 million people who already know how to use it before they even get it.

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iPhone Marketing 101: Gaming the App Store is Not Enough

That old song “You Can’t Roller Skate in a Buffalo Herd” (Roger Miller) comes to mind as I try to increase sales for my app, Tony’s Tips for iPhone Users, through the App Store. As an early developer I thought I could skate downhill, using the App Store’s own momentum as it grew (and pretty much that’s what I’ve done so far). But the roar I’m hearing is 3 billion app downloads in 18 months for more than 125,000 apps.

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