Knowledge management is the process of capturing, developing, sharing, and effectively using organizational knowledge. Its objective is to manage and maximize the intangible assets of organizations.
Knowledge management focuses on improving the performance of organizational learning and the sharing of lessons learned in order to improve a company’s competitive advantage and spur innovation. I work with companies to develop or improve knowledge management across the organization.
Deem: I managed the organization’s knowledge assets:
- I designed the information architecture for a 50,000-page internal wiki to make the organization’s knowledge more easily searchable and navigable.
- To boost user adoption, improve the customer experience, and reduce support and translation costs, I developed multilingual help content and instructional videos.
- To scale site administration training to accommodate a fast-growing pipeline of new sites, I developed and managed the site administrator portal for reference guides, training, and release notes.
- To drive culture change and focus on the customer and quality service, I improved the quality and consistency of writing in documentation across product lines.
- To improve the performance of organizational learning, I developed wiki-based content management, software release processes, content workflows for Deem Offers e-commerce sites, and learning management workflows.
“In addition to writing, Tony develops writing standards, glossaries, and improves processes for ensuring consistency and quality. For example, he designed and implemented a better way to prepare generic and partner-specific release notes for multiple product lines, all running under their own release cadence. He delivers all of the release notes while also writing white papers and other materials on special topics and preparing responses to customer RFPs.” — Vice President, Program Engineering, Deem
“Tony has made complex products become self service for our customers. He has generated direct income by educating our prospects and he has earned the respect of the entire organization in doing so.” — Director of Product Management, Deem
PivotLink: I helped position PivotLink as a leader in self-service business intelligence solutions. I also helped the company relaunch its corporate website, and developed the information architecture and content for unique, segmented buyers.
“Tony Bove is a technologist and writer who ‘gets it’ and possesses the business savvy to make a real difference in an organization. I’d work with Tony in a New York minute if I needed something written right, tight and tonight.” — Director, Strategic Communications, PivotLink
SumTotal Systems: To establish SumTotal’s leadership in talent management and organizational learning, and increase revenue and market share, I developed corporate and product messaging, Web content, data sheets, and customer case studies.
- Messaging/content: Talent management platform
- Article: Learning Acceleration (ProCure Case Study) (Chief Learning Officer magazine)
“Tony is an excellent writer who can dive deep into the technical aspects of a product or solution and articulate its business value. He created the messages for many of my branding projects, collaborating with team members and meeting tight schedules, and made extremely important contributions to both the process and the content of these projects.” — Senior Director, Marketing, SumTotal Systems
Sun Microsystems: To improve the company’s competitive advantage and the sharing of lessons learned, I created and managed a customer case study and reference program.
- New Energy: Virtualizing Data Center and Delivering 18:1 Server Consolidation
- Embarq: Consolidating Tape Storage to Reduce Operational Expenses
“Tony is an extremely capable writer for customer success stories. When we suddenly needed him to step in as a customer reference manager, he rose to the task and did an excellent job. His experience in the industry, in technical subjects, and in customer reference work helped us immensely.” — Program Manager, Sun Microsystems
BEA (now part of Oracle): I developed content management, web site content, and a sales portal for a highly successful rebranding campaign to assert BEA’s leadership as the premier provider of e-commerce solutions, which greatly contributed to a 61% increase in BEA revenues in 2000. I also increased effectiveness of sales efforts by developing BEA’s first customer reference program.
- Article: Building a Flexible Foundation for E-Business (Dell Power magazine)
- White Paper: BEA WebLogic E-Business Platform
- Customer case studies: Honeywell, VISA, Washington Post
“Tony is an extraordinary writer in general, and a particularly strong marketing writer for high-tech products and companies. Prolific, and yet meticulous with details, he’s among the best writers I’ve worked with in my long career.” — Sr. Director, Corporate Messaging, BEA
I write powerful messages that speak directly to an organization’s intended audiences, clearly state its vision and benefits, and generate enthusiasm and engagement. I work with companies to develop or improve thought leadership, corporate and product messaging, branding, communications strategies, PR, and customer reference programs in order to increase sales performance and market share.
Thought leadership requires a spirit of generosity in sharing your company’s vision with the press and analysts, and providing highly useful information for potential customers (rather than sales pitches). To be a thought leader, your company must be recognized by the outside world as having deep insight into its customers’ problems and the broader marketplace. A thought leader must demonstrate — in its product message, its white papers, its web content, and its press releases — that it truly understands and cares about the problems that customers are trying to solve.
“Tony Bove did outstanding work to help us arrive at a clear message for our company and articulate that message in white papers, advertising, and Web content. Tony went above and beyond what we asked of him — he knew what we needed better than we did! I would recommend Tony for any organization that needs to refine and articulate its high-level and product messages for marketing campaigns.” — Chief Executive Officer, Steep Hill Lab
Deem: In addition to managing publishing and training, I wrote a thought leadership article to position Deem as the leader in syndicated commerce for Deem Ground Business Manager Amy Harris: “Syndicated Commerce & the New Mobile Concierge” (Chauffeur Driven Magazine).
“Tony creates interesting and easily understood publications that drive interest and engagement.” — Director of Product Management, Deem
BEA (now part of Oracle): To help establish BEA’s thought leadership in enterprise innovation, services-oriented architecture (SOA), business process management (BPM), and Web 2.0 social computing technologies, I developed a new messaging plan, wrote white papers, and helped produce an audio-visual microsite on Dynamic Business Applications.
White Paper: Innovating with Dynamic Business Applications
“Tony is one of the few people I have worked with who can convey both the business value as well as technical value in a way that is easy to understand. I strongly recommend him and would love to work with him again in the future.” — Product Marketing Manager, BEA
The cornerstone of effective sales and marketing is a powerful, clear, concise and distinct message of the value of your products or services. Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale.
McAfee: I developed product messaging, site content, and solution briefs that promoted the value of McAfee’s security for virtual environments and increased the company’s market share.
Adobe: I developed highly influential messaging for the successful Adobe LiveCycle and Intelligent Document Platform product launches.
- Tech Brief: Adobe Intelligent Document Platform and IBM WebSphere
- White Paper: Adobe Form Server for IBM
FileMaker: I developed editorial reviewer materials for the highly successful Bento for iPhone product launch.