- Publishing and training manager and knowledge management expert for Deem
- Marketing director, customer reference manager, and writer for companies such as Adobe, McAfee, SumTotal, and Sun Microsystems
- Author, iPod and iTunes for Dummies (10 editions, Top 50), Adobe Illustrator: The Official Handbook for Designers, Just Say No to Microsoft, The Art of Desktop Publishing, and iPad Application Development For Dummies
- Developer and publisher, Tony’s Tips for iPhone Users (iPhone app).
- Producer, Non-Programmers Guide To Building iOS Apps (DVD, Infinite Skills/O’Reilly)
- Producer of videos, wikis, CD-ROM titles, blogs, and podcasts
- Communications director, editorial director, publisher, and editor
- Band co-founder, musician, songwriter (Music page)
Deem: Senior Writer (2011-2012), Technical Publishing and Training Manager (2013-2016)
- Improved the customer experience and helped increase by 5x the adoption of business travel and expense cloud services by writing and developing multilingual help content and videos.
- Reduced support calls by 75% and accelerated partner site deployments by creating an administrator portal and writing reference guides, courseware, training tips, API documentation, and tutorials.
- Reduced the cost of editorial collaboration and web production by consolidating the work of 9+ predecessors into an efficient 3-person team using best practices for single-source documentation.
- Improved the performance of organizational learning by curating the company knowledge base wiki.
- Improved account management by automating the release notes and bug-reporting process.
- Unified the brand and drove a renewed focus on the customer by improving the quality and consistency of documentation across product lines.
- Drove engagement with Car Service offerings by writing “Syndicated Commerce & the New Mobile Concierge” (Chauffeur Driven Magazine).
Book Author, Video Producer, and App Developer (2002-2011)
- Achieved Top 50 Computer Books status for multiple editions of iPod and iTunes for Dummies and Adobe Illustrator: The Official Handbook for Designers.
- Garnered critical acclaim and excellent reviews for the Just Say No To Microsoft book.
- Successfully developed an iPhone app in Objective C (Tony’s Tips for iPhone Users).
- Accelerated learning about mobile app development by writing iPad App Development For Dummies (book) and creating Non-Programmers Guide To Building iOS Apps (DVD/video).
Freelance Writer, Learning Consultant, and Marketing Director (1999-2011)
- Contributed to a 61% increase in BEA revenues by writing about application servers and software-as-a-service (SaaS) for a rebranding campaign.
- Improved sales efforts by developing a portal for presentations, ROI calculators, and case studies.
- Helped establish BEA’s leadership in enterprise innovation, services-oriented architecture (SOA), and business process management (BPM) by creating product messaging and multimedia content.
- Improved organizational learning for SumTotal Systems customers by writing technical briefs about learning management.
- Generated leads for McAfee network security and virtualization products, Adobe secure forms and document delivery offerings, and PivotLink business intelligence solutions by writing technical briefs and data sheets for web sites and trade shows.
- Improved Sun Microsystems’ competitive advantage by developing and managing customer success stories and case studies about virtualization, server consolidation, and big data storage.
Manager of Corp. Communications, Live Picture/LivePix (1997-1999)
Managed and produced all corporate communications content including CEO keynote presentations, customer success stories, white papers, press releases, videos, and web content.
Project Leader and Producer (1995-1997)
- Managed technical writing and online documentation for game development tools (NewFire), and produced web content and video (MediaBand).
- Launched the Rockument site and produced and published multimedia CD-ROMs including Haight-Ashbury in the Sixties (Rockument) and Macromedia Director (Random House).
- Produced blogs, podcasts, wikis, and sites for the Flying Other Brothers (band).
Editorial Director, Hypermedia Communications and NewMedia Magazine (1991-1995)
Edited and published the Macromedia User Journal and the Inside Report on New Media, and developed editorial strategies and developer conference programs for NewMedia magazine.
Publisher, Editor, and Columnist (1980-1991)
- Founded magazines about desktop publishing (Desktop Publishing, Publish!) and microcomputer operating systems (User’s Guide, Portable Companion).
- Wrote columns for a variety of magazines, including weeklies (The Chicago Tribune, Computer Currents, Macintosh Today, Prodigy), monthlies (MacUser, Dr. Dobbs’ Journal, NewMedia, PC World, PC Computing), and quarterlies (NeXTWorld, Whole Earth Software Catalog).
Skills and Expertise
- Apple Pages, Keynote, Numbers, iMovie, GarageBand, iBooks Author
- Google Docs, Sheets, Forms, Sites, AdWords, AdSense, Analytics, YouTube
- Adobe FrameMaker, Illustrator, Premiere Pro, Photoshop, InDesign, Acrobat, Dreamweaver, RoboHelp, Captivate
- DITA, Madcap Flare, Oxygen XML Editor, Atlasssian Jira and Confluence Wiki, MediaWiki, WordPress, Zendesk, Limelight
- Microsoft Office, Word, Excel, PowerPoint, SharePoint, animation and video capture tools
Awards and Reviews
- Society for Technical Communications First Prize Award for a programming reference manual
- “One of the most interesting overviews of modern desktop computing history that’s ever been written… possibly a watershed event.” John Dvorak on Just Say No to Microsoft (Nov. 2005)
- “Every Microsoft engineer and product planner should read it.” Robert Scoble, blogger and former Microsoft Technical Evangelist, on Just Say No to Microsoft (Jan. 2006)
- “Tony Bove has a definite knack for noticing what’s important and succinctly explaining it.” A.P. Lawrence on Just Say No to Microsoft (Dec. 2005)
- “I borrowed several books from the library on iPods. This was by far the most informative, up to date and easy to use. It’s a great ‘go to’ book.” One of many five-star reviews on Amazon.com for iPod & iTunes for Dummies
- “Near genius at making complex ideas understandable.” Jerry Pournelle, BYTE (Dec. 1986)
- Keynote, Cybersalon in Berkeley, CA (Nov. 2005)
- Keynote, F2 conference on multimedia games, Tokyo (Jun. 1997)
- Moderator, Digital Hollywood, Los Angeles, panel on multimedia CD-ROM (Mar. 1997)
- Keynote at Multimedia in the Arts Conference, San Francisco (Apr. 1996)
- Moderator, Digital Be-In, San Francisco, panel on counterculture and computing (Jan. 1996)
- Seminar leader on multimedia, Macromedia Developer annual conferences, San Francisco (1992-1995)
- Moderator and seminar leader on multimedia, Macworld Expos, San Francisco and Boston (1987-1994)
- Keynote at NTT conference on Macintosh and connectivity, Tokyo (Sept. 1990)
- Seminar leader, Folio Magazine seminars on desktop publishing (8/year, 1986-1989)
- Moderator, COMDEX Fall and Spring, panel on desktop publishing (2/year, 1988-1990)
- Speaker at Typeworld conference, panel on typography, Phila. PA (Apr. 1986)
- Keynote at CP/Net User Group, Pasadena, CA (Jun. 1983)
- Speaker at Digital Research ISV Conference, Monterey, CA (May 1982)
- Speaker at West Coast Computer Faire, San Francisco (May, 1980)
Published Works (Books, Applications, DVDs, CD-ROMs, and CDs)
- Tony’s Tips for iPhone Users (iPhone application)
- Non-Programmers Guide To Building iOS Apps (DVD, Infinite Skills/O’Reilly)
- iPad Application Development For Dummies (Wiley)
- iPhone Application Development All-In-One For Dummies (Wiley)
- iPod and iTunes for Dummies (Wiley)
- iPod touch for Dummies (Wiley)
- iLife ’11 for Dummies (Wiley)
- Just Say No to Microsoft (No Starch Press)
- Estimated Charges (Flying Other Brothers), iTunes album
- San Francisco Sounds (Flying Other Brothers), CD
- iLife All-In-One Desk Reference for Dummies (Wiley)
- iPod Companion (M&L Publishing)
- Rockument and Flying Other Brothers podcasts and music history (Rockument)
- Haight-Ashbury in the Sixties, documentary CD-ROM
- Macromedia Lingo Studio (Random House), book/CD-ROM
- Official Macromedia Director Studio (Random House/Hypermedia), book/CD-ROM
- Using Macromedia Director (The Voyager Co.), CD-ROM Expanded Book
- Using MacroMind Director (Que)
- Que’s Macintosh Multimedia Handbook (Que)
- Inside Report on New Media (editor)
- New Media magazine (editorial director/columnist)
- Adobe Illustrator: The Official Handbook for Designers (Bantam/Random House)
- Desktop Publishing with PageMaker (John Wiley & Sons)
- The Well-Connected Macintosh (Harcourt Brace Jovanovich)
- Bove and Rhodes Inside Report (publisher/editor)
- Publish! magazine (founder/columnist)
- The Art of Desktop Publishing (Bantam)
- Desktop Publishing magazine (founder/publisher/editor)
- Portable Companion magazine (editor)
- User’s Guide magazine (founder/publisher/editor)
- CP/M User’s Guide (Baen Books/Simon & Schuster)
- Free Software (Baen Books/Simon & Schuster)
- InfoWorld’s Essential Guide to CP/M (Harper & Row)
- WordStar Pocket Reference (Addison-Wesley)
- TRS-80 Model III User’s Guide (John Wiley & Sons)
“Tony is an excellent technical writer, able to work multiple projects in parallel. He is fast, clear, and thorough, and is very resourceful about finding the information he needs to complete a document. At Rearden Commerce, in addition to writing, Tony develops writing standards, glossaries, and improves processes for ensuring consistency and quality. For example, he designed and implemented a better way to prepare generic and partner-specific release notes for multiple product lines, all running under their own release cadence. He delivers all of the release notes while also writing white papers and other materials on special topics and preparing responses to customer RFPs. His deliverables are always on time, and always of excellent quality. Customers and partners have expressed their appreciation for the improvement in document quality. I know that Tony would be a great addition to any organization in need of someone to lead and drive excellence in the technical writing function.” (Julie Butterfield, Vice President, Program Engineering, Deem, Inc. a.k.a. Rearden Commerce)
“Tony is an excellent writer who can dive deep into the technical aspects of a product or solution and articulate its business value. He backs this up with an incredible work ethic.” (Lisa Morway, Sr. Director of Corporate Marketing, SumTotal)
“Tony Bove is a technologist and writer who ‘gets it’ and possesses the business savvy to make a real difference in an organization. I’d work with Tony in a New York minute if I needed something written right, tight and tonight.” (Brian Gleeson, Group Manager, Alliance Marketing, Adobe Systems)
“Tony Bove did outstanding work to help us arrive at a clear message for our company and articulate that message in white papers, advertising, and web content. Not only was he efficient and produced great results, he was incredibly personable. Tony went above and beyond what we asked of him — he knew what we needed better than we did! I would recommend Tony for any organization that needs to refine and articulate its high-level and product messages for marketing campaigns.” (AnnaRae Grabstein, Steep Hill Lab)
“When we suddenly needed Tony to step in as a customer reference manager, he rose to the task and did an excellent job. His experience in the industry, in technical subjects, and in customer reference work helped us immensely.” (Lara Grant McGurk, Sr. Group Manager, Customer References, Sun Microsystems)
“Tony is a superb communicator. He is adept at both executive messaging and boiling down complex technical concepts into simple, comprehensive communications.” (Norma Watenpaugh, Sr. Director World Wide Partner Development, BEA)
“Without any reservations, I highly recommend Tony. He will quickly understand what needs to be communicated, and he will add a clarity that will further enhance and contribute to strategy.” (Ray Love, Product Manager, Live Picture)
“Tony was and is one of the most astute observers of new media in the Internet era. A generation of new media auteurs weaned themselves on his writings about tools such as Macromedia Director and his cutting-edge insights into the business of interactive media.” (Phil Hood, Editor-in-Chief, New Media Magazine)
To see many more recommendations, visit my professional profile on LinkedIn.
Tufts University, The Haverford School
Flying Other Brothers for benefit concerts and fundraisers