What Price Controversy?

The net result was more press coverage for Apple than any company could ever achieve by simply releasing new products. There is great price sensitivity in electronics, and the price cut enabled Apple to hit its stated goal of 1 million iPhones sold a few weeks earlier than expected.

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The Mothers of Invention at Apple

Rumors about Apple are swirling a week after Steve Jobs’ open letter to the music industry (for an excellent summary of reactions, see Engadget’s “DRM: the state of disrepair” by Thomas Ricker). But several developments warrant particular attention: 1. Apple … Continue reading