iPhone Marketing 101: Gaming the App Store is Not Enough

That old song “You Can’t Roller Skate in a Buffalo Herd” (Roger Miller) comes to mind as I try to increase sales for my app, Tony’s Tips for iPhone Users, through the App Store. As an early developer I thought I could skate downhill, using the App Store’s own momentum as it grew (and pretty much that’s what I’ve done so far). But the roar I’m hearing is 3 billion app downloads in 18 months for more than 125,000 apps.

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iPhone 2 and MobileMe

The new iPhone 3G, iPhone 2 software for iPhone and iPod touch, and MobileMe service all add up to a burgeoning platform for developers to change the world of mobile computing, and it leaves all competitors in the dust.

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