Five Easy Pieces

You want wheat toast, but you have to order a chicken-salad sandwich to get it. So it is with iTunes and the iPod: there many things you can’t do, as they break some rules. But here are five easy pieces for the Mac, five easy pieces for Windows, and a few for the road, that won’t leave you holding your iPod between your knees.

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Microsoft’s Brand on the Run

The Microsoft brand is getting pummeled overseas, in the music industry, and in the server market. Can you even estimate how much good will has been lost? Gates and Ballmer must get indigestion every morning as they scan the headlines … Continue reading

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Microsoft’s Brand on the Run

The Microsoft brand is getting pummeled overseas, in the music industry, and in the server market. Can you even estimate how much good will has been lost? Gates and Ballmer must get indigestion every morning as they scan the headlines on their pocket PCs.

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What Price Controversy?

The net result was more press coverage for Apple than any company could ever achieve by simply releasing new products. There is great price sensitivity in electronics, and the price cut enabled Apple to hit its stated goal of 1 million iPhones sold a few weeks earlier than expected.

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