Microsoft’s Brand on the Run

The Microsoft brand is getting pummeled overseas, in the music industry, and in the server market. Can you even estimate how much good will has been lost? Gates and Ballmer must get indigestion every morning as they scan the headlines … Continue reading

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Microsoft’s Brand on the Run

The Microsoft brand is getting pummeled overseas, in the music industry, and in the server market. Can you even estimate how much good will has been lost? Gates and Ballmer must get indigestion every morning as they scan the headlines on their pocket PCs.

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What Price Controversy?

The net result was more press coverage for Apple than any company could ever achieve by simply releasing new products. There is great price sensitivity in electronics, and the price cut enabled Apple to hit its stated goal of 1 million iPhones sold a few weeks earlier than expected.

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